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Deep down, every entrepreneur is the same. No matter how old or young, no matter what kind of business they're in, no matter how much experience they have. There are four realities about being an entrepreneur that no one can escape.
This is based around the fact that every single person-at their core-is an inventor, and possesses the ability to invent an extraordinary business. This business does not simply exist to make a profit, but exists to solve a problem in our world-the exact problem that the inventor is most passionate about solving.
Reality No. 1: An Entrepreneur is an Inventor
An entrepreneur invents new businesses. To the business owner, the business he or she invents is a product. This unique product stands out in a world of ordinary business products and, through its uniqueness, captures the attention and imagination of the people for whom it was invented: its customer, its employees, its suppliers, and its lenders and investors.
Reality No. 2: Entrepreneurs Do Not Buy Business Opportunities; They Create Them
While business opportunities such as franchises are more likely to guarantee the success of the person who buys them, they are only successful to the degree the buyer suppresses his or her inclination to invent-suppresses his or her entrepreneurial passion. Therefore, entrepreneurs who buy business opportunities are doomed to disappointment, no matter how successful the business is. The passion of the entrepreneur is not to run a successful business-not to run a business someone else invented-but to invent a unique business that becomes successful.
Reality No. 3: Invention is Contagious
People love to experience an original business idea that has been successfully manifested in the world. So, the entrepreneur's passion comes not only from inventing a new business but also from basking in the delight of other people as they gladly experience his or her invention. The entrepreneur, in this sense, is no different from a performer whose love for what he or she does is dramatically increased by the enthusiastic response from the audience.
Reality No. 4: To an Entrepreneur, the Success of the Invention-the Business-is Measured by Growth
The faster the business grows, the more successful the invention. The slower the business grows, the less successful the invention. To an entrepreneur, slow growth or no growth is death. To be caught up in a slow or no-growth business is to be doomed to show up every day to perform in a show nobody enjoys.
Businesses that nobody enjoys should close quickly so that everyone can go out looking for an experience they love.
Unfortunately, most businesses don't close soon enough. Entrepreneurs should never create a business simply because it can survive, they need to create businesses that thrive.